Accurate Staging designs and fabricates Stages, Structures, and Sets for every component in Entertainment, Production and Touring. Established in 2001, has built sets for RollingStone, Coachella, Jurassic World, BET Awards just to name a few. The issue they were having is that their previous website was not converting well and engineers who were visiting the site could not/access the PDF documentation to build stages and sets. They were using an eCommerence store application to capture leads on the website for their stock gear rental service.
Our goal and strategy was to define.a clear CTA and build out a direct CTA on the Stock gear Page. We also wanted to make sure that engineers could requote a quote, read specs and download PDF engineering documents for all of the Stock Gear. We also built a section so clients could contact all three of their locations from the website.
Generated a lead that converted to a $18,000 project within 1 month of launching the website (directly from the website). 3,392 unique site visitors with 150 active leads within 3 months of launching